With the arrival of COVID-19 in our lives, we all have been forced to change our daily habits. The digital presence of roofing companies has become necessary despite previously thought, nowadays it is no longer a choice, but an obligation.
These changes have affected the way people interact, most of the digital gurus’ comment that the digital revolution has been ahead for more than 10 years, and that it is no longer proper to refer to the present as digital, but as post-digital.
This reflects the importance of having a digital presence for your roofing company and being able to have your roofing services available online. Every day, more and more roofing companies and roofing contracting services are beginning to have an online presence with no exception.
“If your business is not on the internet, then your business will be out of business.” Bill Gates
This phrase from the tycoon and founder of Microsoft Bill Gates is very revealing, however, currently, it is not only enough to be on the internet, but to HIGHLIGHT ON THE INTERNET.
There are so many options for roofing services that are available online to your customers. With just one click on their smartphone, major search engines such as Google, Bing, or Yahoo, will return hundreds and thousands of results about roofing companies.
A very common mistake that roofing companies do, is to think that having a website or social media channels will be more than enough to generate new customers and increase their sales. This is TOTALLY FALSE! Of course, it is okay for them to do so, but that does not guarantee that you will get the results you want.
But then, how do I do it? What strategies do I need to follow? To answer those questions Roofers Going Digital has the most important marketing tips for roofing companies that you need to consider:
- Create valuable content and answer customer questions
Think about the number of roofing service competitors you face. In Roofers Going Digital we always like to say that competition is a good thing, so take it as such, as an opportunity to be better in your services, in your work, and in your projects or restorations.
Focus all your content on solving the uncertainties of your potential customer’s requirements, (costs, delivery times, quality of materials, experience in the industry, etc.).
2. User-Generated Content
The holy grail of social media content = UGC. Document all your work, take photos and videos, interact with your clients, and use all your good comments as part of your roofing digital strategy.
Adoration for the work you do is the best social media content, you can influence the creation of user-generated content by offering rewards, contests, or giveaways.
You can also create content about some unfortunate situation and what you did to solve it. This will show that you are not perfect and you also make mistakes, but that you are always committed to solving them and meeting the needs of your roofing customers.
If you are more focused on residential projects, we would recommend you to create content for Facebook or Instagram, these are the social media channels where millennials spend most of their time, and right now they are the main market for residential projects.
These two social media channels are focused on B2B strategies and all the big companies in the industry and their team members are there.
3. Website, Landing Page & Chat Box
Direct all that creativity and interactions towards a landing page, place forms where your customers can leave their data and request information through an online chat. Make sure that your website looks professional and modern at the same time, but above all that it is very easy to use.
In addition, it must be designed so that your client can have the same user experience from their mobile device.
4. Search Engine Optimization & Paid Ads
The ad words campaigns that you can implement using Google Ads can be very profitable, as long as you do them correctly. Make sure to identify the keywords for your roofing services and what are the main searches your customers perform. Always include them in your titles, descriptions, and in your content.
A very simple way to identify keywords organically would be using the search engine itself as a tool, an example below:
Of course, do not forget to include your address, phone number, and contact email.
Ready, YOU CAN START CREATING CONTENT FOR YOUR ROOFING COMPANY! Of course, you can always contact Roofers Going Digital for professional advice.