There are many social media channels that roofers can use to increase their online presence.
It does not matter the size of your company; platforms like LinkedIn, Facebook, Twitter, Instagram, and TikTok, are currently some of the most powerful marketing tools for roofing companies.
They are great sites to promote and connect your roofing services with new potential clients.
If you don’t know where to start, you have come to the right place.
Roofers Going Digital has prepared the following article to explain the basics.
Let’s go!
Social Media Channels for Roofers Explained
First, it’s better to choose two or three channels to post high-quality and engaging content consistently, rather than spreading yourself over and posting low-quality content.
Here are the most important social media channels for roofers:
1. LinkedIn
LinkedIn is one of the best platforms that commercial roofing companies should not ignore.
It’s primarily used for recruiting, but it’s also a platform to find the latest roofing industry trends and create relationships with property managers, roofing contractors, commercial real estate agents, and more.
Users can share status updates, photos, videos, trends, polls, and share ideas in the same way you would with Facebook.
Below you will find the reasons why you should use LinkedIn for your roofing company:
- It’s a great way to connect with commercial building owners
- You can find out more about a prospect you’re interested in and reach out to them
- It’s a great place to build industry leadership
- It offers value through targeted advertising campaigns and a chance to network with LinkedIn groups
- It will drive links back to your roofing website
LinkedIn Sales Navigator is an excellent tool to start knocking on some digital doors.
2. Facebook
Facebook is the most popular social media network of all.
It currently boasts over 3 billion users, and it’s very likely that most people you know have a Facebook account, including your customers and potential clients.
With that being said, Facebook is ideal for targeting building owners, homeowners, asset managers, and maintenance managers, amongst others.
You can directly deliver your paid advertising through Facebook messenger, which means you can approach them in a more personal way.
In addition, Facebook ads are ideal for delivering your roofing business story and creating brand awareness.
Also, you can create a Facebook business page where you can promote your roofing services and where your customers will have the chance to write you a review.
Lastly, through Facebook advertising, you can promote your ads on Instagram and WhatsApp while adding a tracking pixel to your website to retarget those visitors that have shown previous interest in your Facebook business page.
3. Instagram
Facebook owns it, but the audiences and purposes are different.
It’s the third-largest social media platform based on photos and videos.
The users’ age is around 15 to 30 years old, and they like to follow individuals and brands that produce engaging visuals.
Below are six reasons why you should use Instagram for your roofing company:
- It has more than 1.5 billion users
- It is the fastest growing social media platform
- More and more roofing companies are building an Instagram presence
- You can share quality photos and videos of your roofing projects
- 600 million stories are shared every day
- Over 90% of users claim that they follow at least one brand account
4. Twitter
On Twitter, you can share tweets, which is a post that cannot include more than 280 characters.
Currently, more than 700 million tweets are sent every day, and Twitter has more than 500 million monthly active users.
In tweets, you can include photos, videos, links, audio, and animated gifs of your roofing services.
The main benefits of using Twitter for your roofing company are:
- It is the best place for you to discover the latest news and roofing industry trends
- Twitter also includes several forms of advertising
- It is one of the best places to interact with your target audience in a funny way
- Twitter is a business-to-business (B2B) platform
5. TikTok
And finally, there’s TikTok.
It was launched in early 2018 and it already has 1 billion users.
It is the newest player on social media channels for roofers and it fills the gap left behind after Twitter purchased Vine and incorporated it into their Periscope service.
TikTok is a fast-growing app. Once you log in, you will see a video at the top of your feed that will be algorithmically curated around the interests you choose.
As you know, people enjoy video content, and more and more roofing contractors are uploading videos of their projects.
You can follow, comment, and like the content directly from the video post.
“The average user spends 60 minutes per day on TikTok.” – HubSpot
TikTok now offers different advertising strategies for roofing companies. However, you can share interesting content of your projects and still receive organic potential from the platform.
There’s a lot to learn about all of the social media channels for roofers!
Do you need to be in all of them?
Maybe not, but consider that not all of your prospects get their news and information on the same platform.
You might read trending topics on Twitter while others read newspapers on LinkedIn.
Focus on defining the characteristics of your target audience to find the best social media channels that fit your services.
Remember, everyone looks for roofing services differently, and if you want to be found in the online world, you must be at least in one or two social media channels.
Pro tip: start small and don’t be afraid to create profiles and test out different channels.
Social media channels for roofers can often seem more overwhelming than they are, but once you start sharing valuable content, your presence will become greater and greater.
Don’t know where to start?
Call the experts, contact Roofers Going Digital today!