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Roofing Companies Should Use Social Media Marketing?

At present in the USA the market size of roofing contractors is about $45 billion. On the other side, the number of roofing companies is 103,755. 

There is always a doubt in roofing companies on, “How significant is social media marketing for them?”

In the last few years, the development of roofing companies has shown how vital it is to open social media business pages on all social media platforms. 

But, “How digital marketing will help them?” is still not very clear to them.

Roofing Industry and Its Pattern

Roofing services are always an on-demand industry. At the end of the 70’s when the American housing development industry started to grow very fast, as by-products roofing companies started booming; gradually many new roofing companies entered the market. 

Being not a very regular commodity, selling roofs is hard most of the time.

In roofing services, roofing companies don’t get the same clients every year. So roofing marketing is always a need. 

Through social media, any roofing company can increase its visibility to their potential clients. Yes, in social media marketing it's possible to reach a specific target group. You can create an impact permanently.
At present in the USA the market size of roofing contractors is about $45 billion.

As roofing services involve a good amount of money, people are more prone to buy from that specific roofing company they trust the most. 

Although the roofing market is biased toward trustworthy brands. Inside the roofing industry, trust plays the most significant role. 

But that doesn’t mean, “There is no room for new roofers!”Back in the 90’s people used to go for local references to select different roofers.

At that time marketing for roofing companies was used to be done in all sorts of different ways.

The Market of Social Media for Roofing Companies

Then social media came. Back in 2004 when Mark Zuckerberg started Facebook, it was just an inter-college message system. 

Over time, Facebook became the social media giant with a revenue of $18.69 Billion! With almost 2.9 billion active users per month, Facebook is one of the biggest regular gatherings. 

The case is almost the same for all other popular social media platforms. 

According to the statistics, “People spend a minimum of 60 minutes per day on social platforms!”

Through these social media platforms, roofing companies could reach such a huge number of people at a time.

It has gradually become a popular marketplace for all types of roofing services. 

With the increased competition of commercial roofing contractors, roofing companies need to promote their services on different social media platforms.

That’s why social media marketing has become a very effective tool to generate new sales and attract potential customers easily.

Impact of Social Media

No matter which is the size of your roofing company, the impact that social media marketing could bring to your roofing business is huge.

A customer’s behavior can be determined by your competitor’s social media content. 

Social media platforms have a huge impact on customer’s behavior. Don’t forget that!

In 2019, a study made by The ODM Group found that the purchasing decision of 74% of consumers is completely influenced by social networks. 

Another study shows 71% of consumers rely on social media referrals. These statistics say the whole story. 

In 2020, after the beginning of this covid-19 pandemic, people are even more dependent on different online platforms, the influence of all social media platforms increased like never before, and certainly, the roofing industry is not the exception.

Impact of Social Media on Roofing Services

If you ask any old American, “How they chose their roof contractor 20 years back?”

They will certainly give you some offline reference that they used to use! 

So marketing for roofing companies was always a part of roof selling.

There were different roofing contractor’s marketing techniques that used to be very useful even ten or twelve years back. 

But now, even with innovative marketing ideas, offline marketing for roofing companies is not getting cost-effective results. Suddenly the mode has changed. 

Now roofing companies have seen all the advantages to hire a digital marketing agency specialized in the roofing industry.

You can trust Roofers Going Digital, “We will take all the responsibilities!”

With a good inbound marketing plan for your roofing company, we could drive more sales cost-effectively! But, “How?” 

That will depend on your budget and scope, from email marketing to local SEO, to paid ads on social platforms; the list is endless.

How Social Media Especially Helps Roofing Companies to Grow?

Every business, indeed, gets benefits from social media marketing.

But there are only a few sectors that get the maximum benefit from social media, and the roofing industry is one of them. 

As roofing services are always built on trust, for any roofing company with a specific social media marketing plan, anything is possible to achieve.

Generates more leads. You can connect directly to your prospects with your social business pages, the followers are highly convertible into clients.
With a good inbound marketing plan for your roofing company, we could drive more sales cost-effectively!

We listed a few of the many benefits that roofing companies get from social media:

  • Through social media, any roofing company can increase its visibility to their potential clients. Yes, in social media marketing it’s possible to reach a specific target group. You can create an impact permanently.
  • Generates more leads. You can connect directly to your prospects with your social business pages, the followers are highly convertible into clients. 
  • Roofing companies can get direct feedback from their clients or they can even understand the market trends and change policies or products accordingly!
  • The more you reach to the clients and start to create brand awareness, the more clients you will attract. In social media the growth of any roofing business is exponential.
  • Even if you send a salesperson for door-to-door selling, after a good social media marketing campaign, the chances of getting new orders are higher because you already established your roofing company through social media.

Actually, for any brand nowadays, its online presence is its existence. This is more applicable to roofing companies.

You can get good reviews in your social media profiles that give your sales a boost of up to 1000 times! Yes, social media is so powerful.

A recent study by ServiceTitan has shown in America that only 45% of businesses are growing. So, no matter what you think about social media, if you want to grow your prospects, you have to consider it.

In this present time if you don’t have a proper online presence, and if your roofing company doesn’t look confident on social media platforms, your sales are going to suffer!

4 Digital Marketing Tips for Roofing Companies

With the arrival of COVID-19 in our lives, we all have been forced to change our daily habits. The digital presence of roofing companies has become necessary despite previously thought, nowadays it is no longer a choice, but an obligation.

These changes have affected the way people interact, most of the digital gurus’ comment that the digital revolution has been ahead for more than 10 years, and that it is no longer proper to refer to the present as digital, but as post-digital.

This reflects the importance of having a digital presence for your roofing company and being able to have your roofing services available online. Every day, more and more roofing companies and roofing contracting services are beginning to have an online presence with no exception.

“If your business is not on the internet, then your business will be out of business.” Bill Gates

This phrase from the tycoon and founder of Microsoft Bill Gates is very revealing, however, currently, it is not only enough to be on the internet, but to HIGHLIGHT ON THE INTERNET. 

There are so many options for roofing services that are available online to your customers. With just one click on their smartphone, major search engines such as Google, Bing, or Yahoo, will return hundreds and thousands of results about roofing companies.

A very common mistake that roofing companies do, is to think that having a website or social media channels will be more than enough to generate new customers and increase their sales. This is TOTALLY FALSE! Of course, it is okay for them to do so, but that does not guarantee that you will get the results you want.

But then, how do I do it? What strategies do I need to follow? To answer those questions Roofers Going Digital has the most important marketing tips for roofing companies that you need to consider:

  1. Create valuable content and answer customer questions
Create valuable content and answer customer questions for roofing companies

Think about the number of roofing service competitors you face. In Roofers Going Digital we always like to say that competition is a good thing, so take it as such, as an opportunity to be better in your services, in your work, and in your projects or restorations.

Focus all your content on solving the uncertainties of your potential customer’s requirements, (costs, delivery times, quality of materials, experience in the industry, etc.).

2. User-Generated Content

User-Generated Content

The holy grail of social media content = UGC. Document all your work, take photos and videos, interact with your clients, and use all your good comments as part of your roofing digital strategy.

Adoration for the work you do is the best social media content, you can influence the creation of user-generated content by offering rewards, contests, or giveaways. 

You can also create content about some unfortunate situation and what you did to solve it. This will show that you are not perfect and you also make mistakes, but that you are always committed to solving them and meeting the needs of your roofing customers.

If you are more focused on residential projects, we would recommend you to create content for Facebook or Instagram, these are the social media channels where millennials spend most of their time, and right now they are the main market for residential projects.

Now, if your main target audience is commercial and industrial roofing, you certainly need to be on LinkedIn and Twitter

These two social media channels are focused on B2B strategies and all the big companies in the industry and their team members are there. 

3. Website, Landing Page & Chat Box

Website, Landing Page & Chat Box for roofing companies

Direct all that creativity and interactions towards a landing page, place forms where your customers can leave their data and request information through an online chat. Make sure that your website looks professional and modern at the same time, but above all that it is very easy to use.

In addition, it must be designed so that your client can have the same user experience from their mobile device.

4. Search Engine Optimization & Paid Ads

Search Engine Optimization & Paid Ads for roofing companies

The ad words campaigns that you can implement using Google Ads can be very profitable, as long as you do them correctly. Make sure to identify the keywords for your roofing services and what are the main searches your customers perform. Always include them in your titles, descriptions, and in your content.

A very simple way to identify keywords organically would be using the search engine itself as a tool, an example below:

organic keywords research for roofing companies

Of course, do not forget to include your address, phone number, and contact email.

Ready, YOU CAN START CREATING CONTENT FOR YOUR ROOFING COMPANY! Of course, you can always contact Roofers Going Digital for professional advice.