Roofing Growth Consultant by Pancho Serrano
Roofing Growth Starts Here
I’m Francisco “Pancho” Serrano — your bilingual Roofing Growth Consultant.
I help contractors, suppliers, and industry leaders scale with modern marketing, sales systems, and a proven growth strategy.
Schedule a Discovery Call
I help contractors, suppliers, and industry leaders scale with modern marketing, sales systems, and a proven growth strategy.
Leading Roofing Success Nationwide
Francisco “Pancho” Serrano is a national Roofing Growth Consultant, speaker, and sales strategist, trusted by leading organizations including GAF, RCAT, IRE, SRS, and more.
As the former Commercial Roofing Sales Consultant and Marketing Director at Instacoat Premium Products, and founder of Roofers Going Digital, Pancho has helped more than 60 roofing companies across the U.S. implement structured marketing, sales, and CRM systems that scale.
As the former Commercial Roofing Sales Consultant and Marketing Director at Instacoat Premium Products, and founder of Roofers Going Digital, Pancho has helped more than 60 roofing companies across the U.S. implement structured marketing, sales, and CRM systems that scale.
He is also the host of Roofers Going Digital TV, with 40+ episodes and 40,000+ followers across platforms. From branding to booking deals, Pancho helps you grow with clarity, strategy, and action.
Fast Facts:
12+ Years in Sales, Marketing & Strategy
Creator of the Roofing Success Formula™
Keynote Speaker for GAF, SRS, RCAT, Latinos en Roofing
Bilingual Trainer & Consultant
40K+ Followers on LinkedIn, Instagram, YouTube, and TikTok
Host of Roofers Going Digital TV
Academic Credentials:
Master’s in Commercial Strategy
Universidad Panamericana
Bachelor’s in International Business
Universidad Anáhuac del Norte
Exchange Program: Organizational Leadership
Central Michigan University
Fully Bilingual
(Spanish/English)
My Experience in the Field & the Boardroom
Before launching my consulting brand, I spent over a decade in sales, strategy, and operations — from luxury automotive to commercial roofing and digital agency leadership. I’ve lived what I now teach.
Career Highlights:
BMW Financial Services – Area Manager: F&I Strategy & Dealer Growth.
Nissan Headquarters Mexico – Dealer Operations Manager: 30,000 unit/month sales strategy.
Instacoat Premium Products – Commercial Roofing Sales Consultant & Marketing Director (2020–2023).
CEO, Roofers Going Digital – Serving 60+ roofing companies with full-stack growth programs.
Book Me to Speak at Your Event or Train Your Team
Whether on stage or in a private workshop, I teach roofing professionals how to create systems that scale — in sales, marketing, and operations. My sessions are tactical, bilingual, and built for impact.
Book Me to Speak
Topics I Teach:
- How to Build a Roofing Brand That Sells
- LinkedIn for Commercial Roofers
- CRM Systems & Sales Pipeline Structure
- SEO vs SEM vs SMO vs SMA
- Inbound vs Outbound Strategy
- Building Your First Internal Marketing Team
- Lead Nurturing and Reactivation
- How to Become a Content-Driven Roofing Business
Roofing Marketing & Leadership Tips –
Roofers Going Digital TV
Roofers Going Digital TV
I created Roofers Going Digital TV to spotlight the innovators shaping the roofing industry. With 40+ episodes featuring top entrepreneurs, marketers, and roofing leaders, this show brings you the tools, insights, and stories that drive real growth. Watch, learn, and grow your roofing business with clarity and strategy.
Trusted by organizations like...
I’m proud to collaborate and share the stage with some of the most respected brands and organizations in the roofing industry. Through workshops, keynotes, and strategic partnerships, I’ve had the opportunity to help contractors and industry leaders strengthen their marketing strategies, improve sales processes, and scale their businesses with confidence.
Why I Do This Work
I grew up in both high-level corporate environments and blue-collar spaces. I know what it’s like to feel stuck between hustle and growth, between potential and pressure. That’s why I built Roofing Growth Consultant — to help roofing leaders build businesses that grow with structure, lead with purpose, and win with systems.
Every business has untapped potential, and I’m passionate about helping roofing professionals identify opportunities, streamline operations, and implement strategies that drive real, sustainable growth.
Every business has untapped potential, and I’m passionate about helping roofing professionals identify opportunities, streamline operations, and implement strategies that drive real, sustainable growth.
Roofing Marketing & Consulting Solutions
I provide strategic Roofing Marketing & Sales Consultuing Solutions to help roofing professonals simplify their marketing, strengthen their sales strategies, and scale with confidence. Through keynotes, workshops, and hands-on-consulting, I equip teams with the tools they needs to drive growth and win more business.
Book Roofing Growth Consultant by Pancho Serrano
I help roofing companies grow by simplifying what matters — brand, sales, CRM, and team execution. Whether you need a speaker, team trainer, or fractional consultant, let’s build a roadmap together.
Schedule a Discovery Call
