How to Build an Email Marketing Campaign

How do I build an email marketing campaign? This is a common question we receive every month from roofing business owners.

Over the last 20 years (nearly since the internet started), email has become a daily work tool. 

So much that it has even become a powerful sales and advertising weapon.

Roofing business owners can use emails to create follow-up sequences, introductory texts, newsletters, and more.

An email marketing campaign is one of the biggest channels to promote your roofing products and services and reach out to your current customers and potential clients.

Besides, you will be able to track and measure all of your actions.

That’s why we will show you the steps you should follow to build an email marketing campaign.

Do not stop reading!

Define Your Target Audience

Start by doing market research, design online surveys, and post them on your social media channels to obtain the most information about your buyer personas.

Track your website analytics and look carefully at the demographics, tabs more visited, topics of interest, location, etc.

Run a phone survey with your current customers, and ask them about pricing, customer service, deadlines, craftsmanship, etc.

Identify possible networks like roofing conferences and homeowner conventions to build a subscribers database.

Find your roofing competitors with an email marketing campaign and subscribe to them so you can look at their strategy.

To discover email marketing for roofing companies, click here.

Create Valuable Content

After defining your target audience, you are ready to create the right communication strategy for your future customers.

Every email marketing campaign for roofing business owners should create valuable content to position yourself as a roofing professional.

The goal is to increase the open rate and clicks.

Your content must have the power to engage your readers, being efficient, precise, and unique.

When you share your potential clients’ roofing issues or other exciting topics in your email marketing campaign, your subscribers will open your emails.

Images are processed 60,000 times faster than words, so always sharing quality pictures of your roofing projects is essential.

Focus on the following tips:

• Use quality messages
• Write clear sentences
• Talk straight to the user
• Include innovative images
• Include a clear call-to-action
• Add a link to your calendar

Pro tip: Never send an email without personalizing at least two things.

To discover the benefits of email marketing for roofers, click here.

Choose a Service for Your Email Marketing Campaign

There are many email marketing services you can choose from, such as Mailchimp, HubSpot, Pipedrive, Campaign Monitor, or even Wix, amongst others.

At Roofers Going Digital, we recommend Mailchimp. Why?

• It’s free if you have fewer than 2,000 subscribers
• It’s easy to learn and use with pre-made templates
• It’s excellent for tracking open rates, clicks, and more analytics
• There are tons of educational videos on the web

Start Your Email Marketing Campaign with Roofers Going Digital

Don’t miss the opportunity to consider and practice these valuable tips to increase your sales and revenue with email marketing.

However, if you’re too busy running your roofing business, you can always call the experts.