Lead Generation Tips for a Roofing Business

Nowadays, every roofing business should have an online lead generation strategy in place.

As a roofing business owner, you should be on top of the latest trends and technologies your potential clients are using.

Running a successful roofing company is not just about having a high-quality product or service; it is about offering the best possible customer experience.

With an online lead generation scheme, you can incorporate new marketing techniques into your traditional marketing efforts and create an outstanding overall strategy.

Start reaching out to your prospects online, converting them into leads and final customers.

If you’re serious about increasing the sales of your roofing business, do not miss out on the following lead generation tips:

Optimize Your Website for Mobile

We bet you use the internet to look for products and services!

The same happens with your target audience; most people look for their roofing services online, and they do it through their cell phones.

That’s why you should make an excellent first impression, and your roofing business website cannot be missing any user experience features when navigated from a mobile.

Focus on fast responses, use more photos and videos, create call-to-action buttons, use a chatbox to communicate, etc.

Remember, smartphones are taking over the marketplace.

To discover how to increase website visits, click here.

Stay at the Top of the Search Engine Optimization (SEO)

As we have mentioned many times before, you should present yourself as the solution to your prospects’ problems.

Search Engine Optimization (SEO) is a marketing strategy where you position your roofing website on the first page of results of the leading search engines, such as Google, Bing, or Yahoo.

Increasing your online presence will help you create greater brand awareness for your roofing business.

Anytime someone looks for roofing services within your area, your website will be there for them.

With Roofers Going Digital’s SEO strategy, you will have the following benefits:

Direct communication with prospects and potential clients.
Easy reach to your local marketplaces.
Access to new ways of selling roofing projects and services quickly and cost-effectively.
Creation of relevant and valuable content to help your potential clients relate to your roofing business better.

To discover why you should work with Roofers Going Digital, click here.

Start a Digital Advertising Campaign

We are sure that through your traditional advertising efforts you probably bought billboard and magazine ads in the past, at least once.

However, traditional advertising is no longer as effective as it used to be.

Customers’ mindsets are changing and they tend to ignore traditional advertising, whether in newspapers, TV, or radio.

The success of traditional advertising campaigns has dropped by 90% in recent years.

That’s why aggressive advertising won’t be efficient, and you should consider adopting digital advertising for your roofing business. It will bring the following benefits:

Campaigns that are cheaper and easy to measure.
Ability to reach millennials, the primary target audience for roofers who represent 65% of online users.
Clear understanding of the results you’re getting.
Increase in your social media follower base.
Easier reach into national marketplaces.

To discover how to build a digital advertising campaign, click here.